KALEIDO

 

Clara von Zweigbergk‘s background as a graphic designer is clearly evident in her Kaleido tray collection for HAY, where her intuitive sense of colour combination manifests itself in a myriad of shapes and shades. This series of steel, geometrically-shaped trays can be used individually as bursts of unexpected colour or stored inside each other to create functional and imaginative constellations.

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KALEIDO / Designer

Clara von Zweigbergk is a graphic designer and art director from Stockholm, Sweden. She studied at the Beckmans School of Design, Stockholm, and at Art Centre College of Design, Pasadena, USA. She has a breadth of experience in working within both advertising agencies and multidisciplinary design studios. After a period working in Milan, she returned to Sweden to set up her own design studio. Her work has received international recognition, and she has won a number of design awards. Zweigbergk’s work is characterised by simplicity, balance and an exceptionally good grasp of colour. For HAY, she has created 3D Postcards, Line-Dot, Kaleido and Playing Cards.

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