Privacy Policy & Cookies

HAY takes privacy and security concerns seriously and it is important for us to ensure your personal information is protected when using our services.  

This privacy policy sets out how and why we collect, store, process and share your personal data. 

This policy also tells you what your rights are in relation to the personal data you give to us. 

HAY collects and processes personal data in accordance with applicable data protection law.

When does HAY collect your personal data?
When you access our website
When you purchase products from us
When you sign up for our newsletter
When you contact our customer service team

What personal data does HAY collect?
HAY only collects data that is needed for the purposes mentioned above.

The personal data we collect from you can include your name, email address, phone number, country, your purchasing activity, your payment information and information you provide when you contact our customer service team and when you engage with our social media platform.

What does HAY use your personal data for?
HAY uses your personal data to provide you with information, products and services that you request or purchase from us.

Fulfilment of your order
To process your order, we need some important information from you. When you place an order, you provide us with your name, address, email, phone number, payment details and which products you have ordered.

When you complete an order, your payment is processed by our payment solutions partners and your order is sent to our warehouse partner. When your order is packed and ready to ship, we share your name, address, email and phone number with our carrier partners to fulfil your delivery.

Our warehouse partner, payment solutions partners and carrier partners are committed to keeping your data safe.

Customer service
If you contact our customer service, we will register the personal data you provide us with. Our customer service has access to all your order information, so we can help you in the best possible way, whether you have questions about the status of your order, or if you need to return an item. Our customer service also has access to all previous correspondence, in order to provide an optimal service.

Improvement of your user experience
HAY constantly strives to give you the very best user and shopping experience on our websites. We do that in different ways, but an important part of it is being able to track your browsing on our site. We do that by using cookies. You can read more about cookies here. We also use your browsing behaviour to work out optimal stock levels. Lastly, we use your browsing data and your orders to recommend products that we think may be of interest to you.

HAY also uses your personal data to create more relevant marketing for you. We divide our marketing into the following overall types: customer club communication for which you have signed up, push messages in our apps and marketing that is based on your having accepted our cookies.

Regulatory requirements
In addition to the above-mentioned processing of your personal data, we use and store your personal data in order to comply with regulatory requirements, e.g. bookkeeping regulations.

HAY collects and uses your personal data on the following legal basis:

Our fulfilment of a contract (fulfilment of your order)
Our legitimate interest (customer service to improve your user experience)
Your consent (newsletter)

HAY has implemented a number of security measures to ensure that our internal procedures comply with the security standards required in accordance with applicable data protection law. We always strive to protect your personal data in the best possible way.

As a consumer in the EU, your personal data rights are covered by the General Data Protection Regulation (GDPR). This means that your rights as a data subject are the same in all EU Countries.

You are entitled to access data about you that has been processed by us, however, this is subject to certain statutory exemptions. You are also entitled to be forgotten, meaning you can file a request asking that we delete the data we have registered about you. We may not be able to delete all the data, as we are required to continue to store certain data in order to comply with legal requirements. You are also entitled to object to the collection and further processing of your personal data. In addition, you are always entitled to have potentially incorrect personal data corrected and complain about how we handle your personal data.

If you would like us to update, change or delete personal data that we have registered about you, or if you do not wish to receive additional messages from us, or if you have questions regarding the above guidelines, please contact us at

Nine United Denmark A/S will process and store your personal data for as long as it is necessary and permitted under applicable data protection law.

Danish legislation regulates any circumstances or any disputes, which may occur in connection with usage of the website.

Policy Changes 
HAY’s Privacy Policy will be updated continuously, so please keep updated with the latest version of our policy when using our services.  

If you have any questions about HAY’s Privacy Policy or your rights under it, please contact: Nine United Denmark A/S 

Havnen 1, 8700 Horsens 
Telephone: +45 4282 0373

Nine United Denmark A/S is the “Data Controller” of any personal data it may collect, process and store about you, unless we inform you otherwise.


HAY uses cookies to offer you the best possible shopping experience when you visit our website. A cookie is a small text file that is placed on your computer hard disk, smartphone or other IT equipment. The cookie makes it possible to recognize your computer/IP-address and collect information about the pages and functions you visit.

If you do not want to accept cookies from us you need to disable cookies in your browser. If you do this, however, please be advised that certain services and functions may be unavailable to you because they rely on cookies to store the choices you make.

HAY uses cookies to improve your user experience on our website, to store the choices you make when you use our website, for example your choice of country, and to help us make ongoing improvements in the content and functions you encounter on our website. We also use cookies to target our marketing to your needs and to generate usage statistics for our website.

Some cookies are stored until you shut down your browser, while others are stored for longer. HAY uses third-party cookies. A third-party cookie is a cookie that is placed by someone other than HAY, for example by other websites that offer content on our website, suppliers for some of the functions on our website or statistical analysis programs. 

Below is a list of the third-party cookies we use:
Google Analytics, Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

If you follow a link to a third-party website, you should be aware that you may pick up additional cookies that are beyond HAY’s influence. It is up to you to check the cookie policies of any external websites.

We use cookies on our website. No personal information will be saved.

Read more about Privacy Policy and Cookies